By Yeradi Armenta
Dr. Seuss once said, “Why fit in when you were born to stand out?”. Even as a little girl, I’ve always been one to stay true to my image. From my own closet, I would create different outfits. I’d get a shirt of one style, a short or skirt with a different print, then maybe I’d add a cape and totally random shoes and I’d leave the house ready to take on the day. I was the type of kid who would color my shiny dress shoes with black sharpie. I’d put new designs on my shoes and I’d wear them every time I went out. My mother would sometimes have a different opinion about my outfits but would always end up supporting her little fashionista. I have always liked dressing and being different, and yes, it was a little because I wanted to be the center of attention.
I believe that style comes from comfort. You can choose to be who you are and you can choose how to present yourself to the world through your fashion style. It is important to know that comfort plays a huge role in how you dress. When you’re not comfortable, you are not at your best.
Don’t be scared to show you have personal style. You can be THAT girl! Life is a runway, dress like it!”
The term It is defined as “denoting a person or thing that is exceptionally fashionable, popular, or successful at a particular time.” That is exactly what I had in mind when I created my online shop, The It Shop.
I try to dress in clothes that people can get from The It Shop. After all, that is how I started. Friends and family would always ask me where I got the different items, whether they be clothes, shoes, accessories, or purses. The question became so common that my husband suggested I begin my own online store.
It should be mentioned that I began my shop with personalized genuine leather goods. One day, I was minding my own business, when someone noticed my purse. They completely fell in love with it and they’d tell me they wanted one but that they couldn’t go to Mexico to get one. When I least expected, I had about ten people asking me to go get them purses like mine.
So I spoke with three different brands in Mexico and I became a distributor of genuine leather goods.
The It Shop is what I love to do. Because through it, I’ve been able to meet so many different people and I’ve been able to experience a Fashion Week in Mexico City. The It Shop was selected with a small group of online fashion retailers that have been actively promoted through notorious fashion influencers in Monterrey and Mexico City.
During Fashion Week it was so exciting and amazing to see the influencers I work with wearing clothing and accessories from The It Shop. It was also a pleasure seeing people in the shows react to these outfits positively and they were even curious about where they came from! I even got a chance to be interviewed because of the way I dressed for the shows! Fashion Week is a fabulous experience, but let me tell you that it’s quite tiring, too. For example, for every runway show you have to form a line to get into the show itself, once the runway walk ends, you have to get back in line to go to the next runway walk and so on and so forth all day long. But I was happy and excited. I loved this experience and even had the opportunity to sit in on the most colorful and trendy runways.
My passion for fashion led me to witness Benito Santos’ runway show. He’s a really well-known designer in Mexico and I knew I had to be a part of his show. After all, his fashion pieces have ended up even on the Miss Universe stage in 2010 with the show’s winner, Ximena Navarrete. This was an out of this world experience!
I knew this Fashion Week would give me a fresh perspective on fashion and a cool twist to The It Shop. All of these experiences led me to a greater love for all things that make fashion unique.
I went from selling only personalized leather goods to clothing from boutiques based out of Los Angeles and New York. Everything that comes my way, that I think is trending, I try to sell it. I have had my Instagram store for about two years now and I have over six thousand followers. I look forward to learning more and sharing with you guys. After all, you are part of my inspiration!