By Oscar Perez

Pablo Coronado, a Videographer, has been working hard not only at developing his craft but also finishing up his studies at TAMIU. He has developed a particular skill when it comes to video production, that makes his work unique and memorable. He is not afraid to push the boundaries or break rules to make his vision a reality. I caught up with him in June to talk about his journey in the creative world where we discussed skill development and how he balances school with his passion for video.

Oscar: Pablo, thanks for meeting with me today. Let’s talk about your journey man! When did you decide to do video? What’s the story behind that?

Pablo Coronado: It all started in my junior year in High School. The band director was an asshole and I just got tired of it and I quit. I joined a video production course to substitute that elective. I learned the basics faster than anyone else and I made a video for a competition that made it to nationals. I realized I was good at this video thing! I was then that I got an internship to work with Jeffrey Castillo at Digital Republic.

I remember meeting you at Digital Republic! Do you remember being creative before taking that video production class?

I would always make beats with my snare drum when I was in band. I wanted to be great at something. I would just be on it [snare drum] day in and out. I would get home and practice all the time. Once I quit, I needed to find something as a creative outlet which was video production.

How important do you think your time in band was for your videography?

I think band was very important with creating the foundation for video editing because there has to be rhythm with video editing. You can’t make a transition of when they “kiss the bride” at any given time. It has to be at the peak of the song. The video has to have a momentum. It has to look smooth. Band was a very big part of learning how to transition like that!

How was the transition from intern to professional? What was the toughest part?

I interned for a couple of months and slowly started doing my own gigs. It’s really hard to price your artwork. You’re not doing a service like plumbing so this ranges a lot according to the type of video you are creating. It’s very hard to determine that [price] sometimes. Especially here in Laredo, you know we’re naturally driven to ask “what’s the lowest price you can charge me”. It’s inevitable, that’s la Raza you know… it’s in our system bro, hahaha.

Have you burned out at any point during your journey?

There has been a burnout. As far as videography you get your money’s worth [when creating]. It’s a game of timing. If you edit the video in one day for $500 then you just made $500 that day. If you let it drag on for a month then it’s not even worth it.

What have you learned from the times you have burned out?

Something that has helped me recently is editing different videos at one time. This way it won’t get boring. I get more done.

You found a life hack for producing! Any other life hacks?

As far as executing out on the field I have kept it really simple. Simplifying your equipment makes it really easy. I used to carry a couple of lenses, [and I don’t anymore] I keep it simple now. As far as editing, knowing the shortcuts on your keyboard really helps a lot! It will go very smoothly!

Let’s talk about your style. I’ve seen your work with politicians, gyms, fitness professionals, weddings… and they all have the “Pablo” touch on it. How did you develop it?

In terms of marking your signature on your product… it’s really a matter of time. You slowly start to find a pattern in editing. I am very happy to know that you see the watermark. Most of it has to be the music choice. [I mean] who puts EDM background music on a wedding highlight?! Hahaha. I do. It’s all about doing new things and breaking the rules.

How do you translate someone’s story into video?

It may get a little complicated at times but it’s easier when you know the person. If the person is known for smiling or being happy… you want to portray that in video.

I know you’re a videographer and a student at the same time. How are you balancing school and this passion?

It all started when I was in India and I got a call from a school where I was interviewed to teach videography here in Laredo. Even before knowing if I got the job or not I thought to myself “If I was willing to teach videography and finish my school part time… why don’t I just do that now?” I didn’t get the job but that is God’s plan. I’m now balancing both video production and school.

That’s great man! I know you’ve traveled quite a bit! Has that influenced the way you produce video?

When you travel, it’s kind of like a book. If you don’t read, you don’t know. That’s straight up. The more you travel, the more it opens your eyes. How this reflects in my videos…? Editing those videos did help me get better at my craft. I thought of effects I wanted in those travel videos and that’s how I got the knowledge of the sky replacement effect in my work.

Have you ever wanted to quit?

Hahaha, you’re putting me on the spot man! Sometimes when I’m recording a wedding and I look at the clock and it’s 12am and [I know] I have to jet until 2am I just want to walk out and give them their money back. Haha!  But I’m pretty sure everyone goes through these feelings, however, every time I’m down like that… there is no other way to go, than up!

That’s keeping it real man! Where do you get your inspiration from?

It’s pretty much showing people the creativity from within. A picture says 1,000 words; a video says 1,000 pictures. That’s a lot! I just want to portray that creativity and capture the memories.

How important is having a community that supports you?

I love showing other people my work and I love to imagine them saying “oh shit! This is nice!” However, it’s not entirely because it makes me feel good to know what other people think but seeing it does give me satisfaction. I don’t value my self-worth based on followers and likes. I do have a big support from the community and I appreciate that but I’m not entirely driven by that.

I see! You are more about channeling creativity?

Yes, exactly. I dream about these things! I wake up and I’m like “ok, let me create it on video before I forget it!” If I don’t do it, who else will? It’s not even about being the first or who did it best.

I love it man! How do you keep your skill development going?

The key really is not to stop. I do see a correlation in it. I stop editing and I lose my chops. If you’re not working, then you are not being productive.

Who do you surround yourself with?

I hang out with my friend Rolan Sanchez, a photographer, and it helps a lot. We share ideas day in, day out. We talk about effects we see in videos and try to figure them out. It’s all about problem solving. It challenges us to be at that level. Surrounding yourself with creatives impacts your work.

Awesome! I think as humans we all should develop each other! What role do you play in developing other creatives?

I usually substitute at school, so I like going to my old high school. The students there ask me about how I did certain things in a video and I show them the process. It is so satisfying to teach them something they didn’t know. It feels good!

That’s great man! Where can we find your work? Do you have any big projects coming up?

If you really want to see my creative side go to my Instagram. This is the “GO TO” place! Username is @pabs.crowned. My production company is Regiment Video Productions you can look us upon Facebook if you want to get in contact. Also, I will be teaching a 2-day workshop for Video on July 21-22 at Centro de Artes y Musica (CAM) here in Laredo, TX.

Pablo, thank you for sharing your story with us! I know you will inspire our readers and I look forward to all the incredible work you will bring to reality! Keep dreaming and keep creating!

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